TO PROMOTE SAUDI ARABIA POSITION BY MAKING IT AN ATTRACTIVE DESTINATION TO MEETINGS INDUSTRY WHICH WILL SUPPORT THE DEVELOPMENT OF THE COUNTRY’S ECONOMY.

The convention aspires to transfer the knowledge and benefit from the international experiences in the field of meetings industry advancement. It aims to highlight the importance of this sector and its role in the growth of the economy in general and the tourism in particular, develop the capacities of the owners and organizers of conventions and exhibitions in the Kingdom, promote strong relations and networking among them, and maximize the investment in projects related to meetings industry.